7 Types of Digital Marketing
Digital marketing can be broadly broken into 7 main categories : 1. Search Engine Optimization, 2. Pay-per-Click, 3. Social Media Marketing, 4. Content Marketing, 5. Email Marketing, 6. Mobile Marketing, 7. Marketing Analytics. 1. Search Engine Optimization (SEO) The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. According to leading SEO software company Moz's "Beginners Guide to SEO," SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured. An SEO specialist can make around $59,000, according to Salary.com. So, what are some things that can improve a site’s SEO? It’s ...